Creative Director's letter - Oct. '18


In today’s day and age, to say that life can seem chaotic feels like an understatement. Even when personally your life feels in order, all you have to do is look at the news and it can take you spiraling right back down the rabbit hole. I’ve spent the better part of this year looking for ways to stay grounded through these tumultuous times. I’ve started doing things like meditating, which does not come easy to me. I’ve upped my fitness game and even started really focusing on healthy eating habits, also not easy for me. All of these new practices have definitely had a positive impact on my life, but there is one thing that I’ve started doing that has had a noticeable impact on every part of my being. It’s simply, finding gratitude in my life.

I started keeping gratitude lists in around April of this year. Right away I started to feel a change in my disposition. My mind slowly started to refocus from what I didn’t have or still felt I needed to accomplish to being grateful for all of the tangible things, big and small, that I have and also for the goals that I’ve already accomplished. That seemingly small shift started to snowball into a major life change for me. It was a whole new world of looking for the good and not the bad in my life. It was truly a change I didn’t even know I needed at the time, but one that I’m grateful for today (see how that works). 

If this is something that you’ve been hearing a lot about and wanted to start practicing, I recommend getting a notebook or starting a physical note in your phone. Especially at the beginning it holds you accountable and reminds you when you’re mentally blocked up and haven’t written anything down for a while. After a while you just start to notice everything that makes you feel happy or safe and secure or proud about your life. The small things become more important and you realize what’s really adding meaning to your life. After a while you can go back and see how your thought process has evolved. Personally I startled to notice how materialistic my focus was, and how much those weren’t the things that ultimately were driving my life’s purpose. There are a lot of things you can find out about yourself from these pages of lists.  

When I started writing this creative director’s letter, I didn’t really intend for it to be so much self help, but the truth is that’s where I am in my life right now. I’m searching for meaning and working on defining things like what success is for me and my life. Today I’m grateful to be able to do what I’m doing and also for all of you who are following along on this crazy journey. 

With love, life and gratitude! 


Eric Stauble